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Marketing Manager

 
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e.guillaume
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PostPosted: Thu Jul 28, 2011 7:54 pm    Post subject: Marketing Manager Reply with quote

Contact Name: Enrico Guillaume, MBA

Description:
Overview

The Marketing Manager is responsible for partnering with the sales team, providing marketing knowledge and solutions for International Business Times (www.ibtimes.com), for its online advertising clients. This position will report to the Sales Director for International Business Times.

The Marketing Manager will develop and execute category and client-focused marketing and promotional efforts for all advertising verticals for the daily news website.

Position Description

This role will be responsible for creating marketing strategies across all platforms of the International Business Times. This position will play a lead role in developing sales support strategies, marketing and added value programs designed to grow advertising revenues for IBTimes.

Core responsibilities of the Marketing Manager include:
Providing IBTimes digital sales team with marketing knowledge and solutions for advertising clients.
Proactively build effective relationships across the sales teams to become critical partners in the selling process.
Assist in development of client presentations (comprised of comScore and other research, key sales points, POL edit opportunities, specialized added value, third party marketing relationships, etc.); marketing collateral (including core category decks, research presentations, basic sales templates and newsletters); RFP responses; and custom solutions.
Work with the sales teams and marketing services to develop compelling, client-focused advertising/marketing programs that also draw from diverse resources (events, research, custom content, micro-sites, marketing partnerships, etc.) for added value opportunities
Position Requirements
3 to 5 years of sales development & marketing experience in online news website publishing
Knowledge of online advertising sales, marketing and related research
Powerpoint and Indesign software presentation experience
Strategic thinker, strong RFP and presentation development skills
Organizational skills with the ability to effectively manage projects, programs, and budgets
Proactive team player
Bachelors degree required

Salary Range: Open

Contact E-Mail: e.guillaume@ibtimes.com
Web Address: www.ibtimes.com

Mailing Address:
7 Hanover Square,
New York, NY 10004

Phone: (646) 867-7133
Fax: (646) 224-8146
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